A major part of Medicare Supplement insurance is going to require “online sales strategies”, however, knowing the - who, what, when, where and whys of marketing will be essential for health plans to survive the competitive on-slot in the new legislatively healthcare industry.
Issues and trends in Medicare Supplement Insurance, reveal:
- A significant number of senior citizens and their caregivers are using the Web to get information and make purchases (according to the Pew Internet & American Life Project).A significant number of senior citizens and their caregivers are using the Web to get information and make purchases (according to the Pew Internet & American Life Project).
- The Web will increase Supp sales therefore marketing results within the Medicare Supplement insurance market will require more than reliance on reactive incentive offers to Brokers.
- More and more Plans are selling Med Sup insurance online giving them an edge on strategies and process advantages.
- As “Baby Boomer” age-in this strategy will grow in importance to your bottom line.
No doubt there is an advantage to having online sales available in the senior market. MedSuppCRM, a Medicare Supplement quoting, enrollment and marketing tool uses e-signature to finalize each enrollment.
The pros include:
- Quoting Accuracy
- Application Completeness
- Legibility
- Competitive Advantage
- Maximum Product Maintenance
- Lowest Policy Administration Costs
- Speed to Market
- Marketing Management and Control
The advantages of online enrollment and online Agent portals are currently being used and Plans mastering these strategies will excel and thrive while the others will continually play catch-up. Using a portal for ongoing servicing of the agent (app-status, commissions, incentive tracking, brochure downloads, leads, etc.) keeps the Agent online and coming back for more day-in and day-out. Knowing exactly what successfully feeds that process and how, takes clients to the next level.