In the post MIPPA world direct mail marketing has become the workhorse for lead generation for Medicare Advantage plans. No longer can Healthcare plans deploy a “pay and pray” style strategy for direct marketing and lead generation; couple that with lower premiums, marketing budgets must generate more with less. As a full service direct mail marketing and lead generation agency, HealthPlanCRM adheres to the fundamentals for direct marketing where strategic planning and implementation are grounded in deep analytics and predictive modeling to ensure that your marketing dollars generate a profitable and predictable result.

As a full service direct mail marketing provider, we deploy all of the following in each direct mail lead generation initiative we create for our clients:

• Analytics & Regression Modeling
• Custom Strategy Formulation and Marketing Results Forecasting
• Prospect Direct Mail Lists
• Direct Response Marketing Creative Service
• Complete Print Production Management and Mailing Services
• Real Time Marketing Information Services (MIS)
• Campaign Results Analysis